This April, brands are revealing an array of unique patterns on their packaging related to health and eco-conscious industries.
Food packaging is one of the largest contributors to the excessive waste. Moreover it is littering the world’s landfills and oceans, persuading brands to turn to biodegradable packaging in order to stop the vicious cycle.
What Does This Mean For Brand’s In Health?
Nowadays, food packaging is ranging from freshness revealing labels to rustic jam jars. The innovations are limitless. According to sources like Trendhunter, when they’re looking at on-the-go snacks, the ones which stand out most include; “dairy-free chia pudding packs”, which are a healthy alternative to the iconic dessert. As well as stacked deli takeaway boxes that are ideal for those seeking a light yet protein-filled lunch option. More importantly, packaging like this uses eco-friendly, handy containers which are easy to carry around on-the-go.
People no longer want packaging that doesn’t come with a message or service, they’ll even go for a container that is colour coded, according to the flavour or ingredients used.
What Brand’s Are ‘Ahead Of The Curve’
In the health industry, many brand’s are aware of the shift towards transparency and authenticity. People prefer products that show them what they are going to get, instantly. You want to know that what you think you’re eating is actually what you’re eating, as well as knowing that it’s eco-friendly.
According to Trendhunter, the brand Kind Snacks is now providing a new nutritious product called “Fruit Bites”. This new product is packaged in bright colours that reflect its wholesome ingredients in a large font. Ensuring you are aware of the healthy qualities it possesses, whilst still being eye-catching. Another brand called, Felix Pottinger’s biodegradable sea-grass packaging, is apparently being made out of washed-up sea-grass, cultivated to offer useful and eco-friendly food products for brands.
What Is Kind Snacks All About?
Kind Snacks is a product that squeezes many different types of fruit, vegetables and chia seeds into one protein bar, with no added fillers or preservatives. Sources like Brand Packaging tell us that Kind Snacks turned to Chase Design Group in order to communicate their healthy attributes and image of simplicity, healthfulness and freshness.
“The big challenge that Chase Design Group addressed was communicating the ingredient story through packaging while preserving our brand recognition,” says Jon Lesser, senior director of marketing, KIND. This brand is known for products with ingredients that you can recognise and pronounce. Moreover, transparency is their core component for packaging. “Maintaining shelf stability and differentiating the product from the core product line made the design team rethink their approach,” adds Jon Lesser.
Clark Goolsby, the creative director of Chase Design Group says, “the packaging features hand-drawn type, vibrant natural colors and soft textures. These are true to the lead ingredients to tell the story without showing the product.”
What About Sea-Grass Packaging?
A student from the Royal College of Art called, Felix Pöttinger is creating sustainable alternatives to plastic food packaging. According to sources like De Zeen, he does this using washed-up sea-grass.
“The German designer, who created the POC packaging, claims the material is not only completely biodegradable. But, has antibacterial properties that help keep dry food fresh,” says De Zeen. We are hoping that this innovation will reduce food and plastic packaging waste. The designer says that not only is it a natural waste
material, but that passed research showed that it is also highly resistant to mould.
“I’m only using the dead sea-grass fibres that appear on the beaches of the Mediterranean coast. So there is no industrial harvesting process to harm the population of the sea-grass or any living being,” adds Pöttinger.
We live in a world where our global food waste is approximately 1.3 billion tonnes. Furthermore, 15 million tonnes of it is because of plastic food packaging. Due to this we are thinking more transparently, consciously and inventively. It is our responsibility as a community to solve this massive problem with innovative materials. Big health brands are even considering using fallen leaves, algae, flax and crab shells to make sustainable packaging.
2017 is a change-driven year. We will be seeing many more exciting innovations in packaging for all industries. So, start choosing your purchases wisely.