Why Sabra redesigned its hummus packaging

Why Sabra redesigned its hummus packaging

Sabra catapulted into the snack scene in the past decade as Americans discovered the joys of hummus. The company current has about 60 percent hummus market share, and also makes other dips, including guacamole and Greek yogurt-based tzatzikis.

Recently, the brand unveiled a fresh logo and packaging redesign for its complete product line. The rebranding includes an updated logo, restyled label design and original on-pack photography highlighting the fresh, plant-based ingredients in Sabra products.

Emerging plastic packaging trends and technologies

Emerging plastic packaging trends and technologies

The annual Packaging Conference — just held Feb. 5-7 in Orlando, Florida — highlighted a strong focus on new business and emerging technology in the plastics packaging industry. Let’s take a look at some key regulatory trends and highlight a recent emerging barrier packaging technology discussed at the event.