Come on now … you can all admit it to yourselves at least, if not to me. Is there anyone out there that has ever seen a piece of bubble wrap plastic and not started to pop some of the bubbles?
Some people who eat too much high-calorie food show similar behavioural patterns to those with addictions. An important behavioural component of addiction is a longing to experience the drug again and again, while in many cases, regretting that behaviour. This distinction between wanting something but not necessarily liking it is shown in many studies.